Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


Bjorn Erik Stabell Director of the Norwegian Sea Products Council in Spain

Spain consolidates as the largest consumer of Norwegian Skrei worldwide

Click on the flag for more information about Spain SPAIN
Saturday, February 15, 2020, 01:10 (GMT + 9)

  • Currently the Spaniards consume more than 4,000 tons per year of this fresh and wild seasonal gourmet cod, even higher than the consumption of the Norwegians themselves
  • Available in more than 5,000 establishments, from traditional fishmongers to the main distribution chains, the Skrei is easily recognizable for its characteristic quality seal
  • The Skrei quality seal is the official label that guarantees the consumer that their capture, processing and transport comply with a rigorous regulation that ensures its sustainability, its unique freshness and its Norwegian origin

Seafood from Norway

Spain has consolidated as the largest global market by volume in consumption of Skrei, surpassing countries such as Norway itself or Portugal.

From 1995 until today, Spain has become the main destination of Norwegian exports of this gourmet, wild and seasonal cod, of which the Spanish currently consume more than 3,000 tons per year during the months of January to April. In the last five years alone, the volumen  exported directly from Norway has almost doubled.

“We are very proud of the spectacular acceptance that Skrei cod has had in Spain, where over these 25 years it has become popular and growing gradually until it consolidates as a premium product from Norway that, seasonally, is in the establishments and at the tables of the Spanish restaurants of market cuisine, which serve it as a seasonal product highly appreciated by consumers,” says Bjorn Erik Stabell, director of the Norwegian Seafood Council.

From January to April, Atlantic cod populations travel more than 1000 km from the Barents Sea to the shores of northern Norway, where the Gulf Stream - a warm water marine river that borders the coast - heats the water to temperatures more bearable, to spawn in the same place where they were born. Of this fish, only the specimens that meet the highest quality standards earn the Skrei seal.

Once they reaches the port, Skrei are processed. The fish exported to Spain arrive whole, fresh and headless in just three of fourd days after being caught, and following a rigorous quality and safety control.

Seafood from Norway

Available in more than 4,500 points of sale, including supermarkets, hypermarkets, large stores and traditional fishmongers, this cod is easily recognizable to consumers by the aforementioned Skrei label. This quality label is an official seal which guarantees that this cod has arrived directly from Norway under strict quality controls that guarantee its authenticity.

Thus, the Norwegian Seafood Council promotes the consumption of Skrei in the distribution channel, providing promotional and informative materials for consumers, so that the points of sale are prepared to respond to the demand of the local consumers.

Seafood from Norway

But in addition to retail, the Skrei is also present in the restoration channel. Today, this premium cod can be found in numerous restaurants with seasonal cuisine, which incorporate it into your menu as a seasonal product and serve it in various tasty recipes. For this reason, the Council has launched this year a communication campaign with restaurants in Madrid that offer Skrei during the months of January to April, with the aim of continuing to popularize their consumption. This collaboration will be carried out initially with restaurants in Madrid, although it aspires to continue incorporating other cities in the future.

Both initiatives are accompanied by communication campaigns with both conventional media, such as press and TV, as well as social networks (Facebook and Instagram) and an action with digital ambassadors.


editorial@fis.com
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
Iceland
Apr 1, 02:00 (GMT + 9):
PRESS RELEASE | Sea Data Center will be the data provider for the VSV in Westman Islands
Norway
Apr 1, 02:00 (GMT + 9):
Other Media | FishFarmer: Salmon companies in flight plea to Russia
China
Apr 1, 01:00 (GMT + 9):
Other Media | SeafoodSource:Cargill working proactively to get ahead of tightening regulations in China
Norway
Apr 1, 00:00 (GMT + 9):
Other Media | iLasks.no: Jan Olav Langeland becomes new CEO of Salmon Group
United Kingdom
Apr 1, 00:00 (GMT + 9):
Other Media | SalmonBusiness: 'Restaurants told us, we kept open during the First and the Second World War, but we have to close for this'
Spain
Apr 1, 00:00 (GMT + 9):
Other Media | Alimarket: The canning sector guarantees supply despite the exponential growth in its demand
Norway
Apr 1, 00:00 (GMT + 9):
Fishing week 13: The best of the season with blue whiting
Japan
Apr 1, 00:00 (GMT + 9):
Seafood entry | Tokyo Central Fish Market (Toyosu, Adachi, Ota) | week 13
Viet Nam
Apr 1, 00:00 (GMT + 9):
Seafood exports in March 2020 decreased by nearly 20%
Japan
Apr 1, 00:00 (GMT + 9):
Volumes and prices | Main fresh fish | Tokyo Markets (Feb-2020): Skipjack, sardine, mackerel, saury and squid
Japan
Apr 1, 00:00 (GMT + 9):
Volumes and prices | Sendai Central Market (Feb/2020)
Iceland
Mar 31, 16:00 (GMT + 9):
Other Media | Audlindin: Brim acquires a stake in Iceland Pelagic
India
Mar 31, 07:00 (GMT + 9):
Lockdown could have long-lasting impact on fishing industry
Spain
Mar 31, 06:00 (GMT + 9):
Covid-19: Galicia seeks to keep its fleet operational in third countries
China
Mar 31, 05:30 (GMT + 9):
Shrimp seller identified as possible coronavirus 'patient zero'



Lenguaje
FEATURED EVENTS
  
TOP STORIES
Coronavirus pandemic shakes up Alaska fishing industry
United States Like almost all industries and institutions across Alaska, the novel coronavirus pandemic is shaking up the fishing industry. With restrictions changing almost daily and cases spreading across the Un...
Seiyu Becomes First Retailer to Endorse BAP Certification
Japan Tokyo – Seiyu, GK (a Japanese subsidiary of Walmart Inc.) became the first retailer in Japan to introduce the Global Aquaculture Alliance's Best Aquaculture Practices (BAP) certification to...
Jack mackerel catch limit for 2020 increased
Peru Norm indicates that an additional 40,000 tons will be exclusively for fishing with artisanal vessels. Until March 20, 97.7% of the 100,000 ton-quota assigned last January had been met. The Ministry...
European South Pacific Jack mackerel fishery achieves MSC certification
Netherlands The Hague – A new milestone has been reached for sustainable jack mackerel fishing in the South Pacific. Following a 15-month assessment, the European South-Pacific Jack Mackerel Fishery was cer...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2020 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER